About Us

Our Vision

Our vision is to back founders who will build products that will change how industries, businesses, and communities work.

Our Value Add

Ecosystem - Our managing partners have spent years building ecosystems and a community for startup founders and technologists. Being able to connect the dots in those ecosystems and communities that a founder didn't know needed to be connected is what we do.

Leadership - Founders often struggle with making the transition from founder to leader. After all, you aren’t taught leadership in school. Most founders are building companies without learning the difference between contributor, founder, manager, and leader. We recognize this transition is complex and challenging, and we support founders in getting there.

Early Validation - Often, when things go wrong in a promising early-stage startup, the problems can be traced back to a failure to validate and test core assumptions early on in the process. Over and over, we watch founders making technical, design, product, and business decisions based on assumptions that carry significant risk but haven’t been thoroughly tested and validated. We support early-stage companies in the critical early validation that needs to happen to be successful.

Our Core Values

Equity - Equity serves as the foundation of everything we do.

Commitment - We are committed to the success of our founders, investors, and the larger community that we operate in.

Drive - We are driven by our unwavering commitment to our stakeholders.

Results - We believe the best stories are told through results and work every day to tell our story of success through the results that we produce.

Our Thesis

We invest in pre-seed and seed product-led B2B SaaS companies that can scale horizontally and have at least one underrepresented founder.

Product-Led - The product is the primary driver of user acquisition instead of sales-led growth, where user acquisition is accomplished through a sales team or founder-led sales. Product-led growth is usually achieved through a free trial or freemium model that allows potential customers to sign up via the website and gain value from the product immediately.

B2B SaaS - Companies that build and sell SaaS software to other businesses instead of service-based or tech-enabled service businesses.

Horizontal Scale - The product solves a core problem that exists across many industries as opposed to a product that solves a core problem that exists in a small number (often one) of industries. Dropbox, Slack, and Calendly are good examples of horizontal scale. They can sell to any company in any industry.