Our vision is to back founders who will build products that will change how industries, businesses, and communities work

Pitch Us

What We Believe

We believe great companies start with talented and ambitious teams who want to solve big problems. They succeed because of an obsession with building amazing products that people find irreplaceable.

What We Invest In

We invest in pre-seed and seed product-led B2B SaaS companies that can scale horizontally and have at least one underrepresented founder.

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The Problem We Solve For Founders

According to CB Insights, “no market need” is consistently one of the top reasons startups fail.

Why do intelligent people consistently build products there is no market for? Often, founders simply fail to validate they are building the right thing to solve the right problem for the right people. 

We provide guidance, assistance, and connections to address this specific problem. We help founders understand the relationship between UX research and design, engineering, product, and success.

Portfolio Companies

Sendspark
Business Support

Sendspark

Sendspark makes it easy for businesses to create and send personalized videos to strengthen relationships with customers at every stage of the buyer journey.

2023
NICKLpass
Business Support

NICKLpass

NICKLpass gives businesses access to 100+ paid news subscriptions with one log in for their entire team.

2022
Sweft
Business Support

Sweft

Sweft is SaaS software that helps retailers of all sizes quickly and profitably scale their online businesses. We do this by automating processes, connecting teams, and reducing reliance on manual entry Excel spreadsheets.

2022
Stimulus
Business Support

Stimulus

Stimulus helps companies build more valuable vendor and supplier relationships.

2022
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Articles & News

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Articles
April 14, 2024

A Framework for Monthly Investor Updates

Between startups in our portfolio and companies that we haven’t invested in but still share their monthly investor updates with us, I get to see a lot of updates. I get to see extremely well-put-together updates, pretty bad updates, and everything in between.

Articles
March 17, 2023

5 Podcasts Early-Stage Startup Founders Should Listen To

As a founder, I always found the number of new things I had to constantly learn and the speed at which I had to learn them to be daunting. Honestly, I still find it just as challenging now as a VC. However, over the years, I’ve adopted various strategies to consistently learn and grow as a founder, leader, operator, and now investor. A core part of this is podcasts.